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Role of a generalist, specialist or unicorn skillset in a UX (design) team
UX (Design) is a bigger umbrella and it’s getting broader. Design is not limited to a defined skillset; ideally a designer gets involved in an abstraction face of a product, where product is a vague...
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Balanced experience or User experience, what will be the right name?
User exists only because of business, and business exists or grows by happy users. So, most important role of UX team is; to identify and fill the gap between user needs and business goals. UX team is...
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Custom Property of CSS – Variable in native CSS
Custom properties are the wonderful new features of CSS with extensive support in contemporary browsers. A custom property name that is pre-fixed with ‘–’ like, –heading-color: #00ff00; and are...
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Electroencephalography (EEG) in UX Design
Adoption of scientific techniques in User Experience is not new. Eye tracker is being used in user testing for long time. It is getting more advancement by the efforts of companies like Emotiv,...
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Digital and physical experience are merging – Electroencephalogrphy and...
Line between the digital and physical experience is getting blurred gradually, and having disruptive impact across the industry. Technology like AI, Blockchain and IOT are staging new opportunities...
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Emotional experience is the end goal today for any product to success –...
Have you ever experienced that you had a first look at a product and want to explore it or purchase it? There are multiple apps, websites in the digital world. But why a few apps/websites attract...
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Designing for peripheral vision
Brain guides the eye to look from one place to another place and peripheral vision helps in it as peripheral vision attracts the foveal (central) vision, “where to look”. Peripheral vision cannot get...
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Performance is an essential design feature
Designer’s role doesn’t end at UX conceptualization, it actually should be on peak from there. One of the most essential parts of design is; performance that plays a vital role in making products...
View ArticleHow much research is required to design persona?
It’s a well-known statement that “UX without research is not UX” If any design decision is not based on research, it’s not UX. It’s purely the designer’s perception which may be risky for the product....
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Designing access control (Permissions) for enterprise app – SaaS app
Designing access control (permissions) for an enterprise app is pivotal as these applications keep on evolving by the time the company grows. Being a designer understanding the access control helps to...
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